Zumiez
Brand Marketing
Zumiez is a leading specialty retailer for young men and women who want to express their individuality through apparel, footwear, accessories and hard goods.
Duration
5 months
Role/s
Graphic Design, Print Design, Print Production
INTERNSHIP OVERVIEW
As a design and production intern at Zumiez Brand Marketing Department, I created designs for a variety of print and digital marketing materials based on requests while ensuring that they adhered to brand identity.
Holiday 2023 Sticker
Zumiez produces seasonal sticker as a freebie for orders in-stores and online. For holiday 2023, the sticker also serves as a promotional item as part of the stash to app user conversion campaign. The sticker includes a QR code that links the user to the app download page.
The Zumiez Stash Sweepstakes
The Zumiez Stash is a free program for Zumiez customers that offers exclusive merchandise, access to events, and the chance to enter to win sweepstakes using points. Sweepstakes are put together in collaboration with brands and posted in the website, Instagram, and the Zumiez mobile app.
Brooklyn Projects x Linkin Park Meteora Collection Sweeps Design Assets
Signed Adam LZ x Hoonigan Prize Pack Sweeps Design Assets
The Zumiez Stash Email
Every week Zumiez sends out emails to their subscribers to promote the newest reward drops and ways to earn points for the Zumiez Stash program. Emails are sent to 6,000,000+ subscribers. Each email is designed to evoke the fun, edgy, engaging, trend-right, authentic, and unique elements of the brand.
In-store Signage
Easel signages create brand impressions in stores and help highlight products. They are placed at the entrance of stores to invite customers to check product offerings. An easel design generates 3,000,000+ in-store brand impressions.
